Black Mountain Construction | Development specializes in luxury estates, residential tower construction, remodels and commercial development in the Bay Area. They pride themselves on their superior craftsmanship, and offer a wealth of experience in both the construction and development fields.
Wanting to appeal to media savvy clientele, the owner recognized the value of having a stronger social media presence for his company.
I was brought in to develop a variety of marketing materials for the company and help them improve their social media presence. I also advised them on managing their company pages, and how to leverage analytics to increase user engagement.
Moreover, I developed campaign specifications, documents, and post templates that would enable the in-house staff to create their own content once my contract was complete.
• 24 page full color hardbound brochure with dust cover
• Design and management of the BMCD Linkedin Company page
• Campaign concepts and scheduling options for future marketing events
• Design and deployment of posts for Linkedin and Instagram accounts
• Branded Word templates for RFIs and Proposals
Linkedin company page
A LinkedIn company page provides businesses with the opportunity to tell the company's story, engage with and acquire followers, increase word of mouth marketing, and share new career opportunities.
Social Media posts
Initially, Black Mountain opted to go with Linkedin and Instagram as their primary social platforms. To help them get started, my services included:
• Post visual design and copy
• Post scheduling and uploads
• Instagram carousel template for multiple slides
• Post design templates for both platforms
• Post tracking documents for both platforms