PORTFOLIO

FARMVILLE 2 LOGO

  • Product logo development
  • Stealth logo for product beta testing

Client: Zynga


The FarmVille brand is often used as an iconic reference to social gaming, so this was a major launch for Zynga, and a critical opportunity to not only attract new gamers, but lapsed ones as well.

Farmville 2 is a beautiful game with its high-end 3D graphics and more strategic gameplay. It delivers a uniquly new farming experience that is richer and more full of life. It's a world full of color, movement and activities where animals graze and crops bend in the breeze.


My job was to design a unique identity for FarmVille 2 that was clearly an evolution of the existing brand. The team felt that the new logo needed to be more contemporary and fresh, showing potential players that farming has a brand new face with a new experience to match.

In the end Farm2 was a big success for Zynga. For good reason too because it’s a sweet little game, the Product team was pleasure to work with, and I’m proud to have contributed my little bit to it’s creation.

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“Of all our contractors, you REALLY get the Zynga brand.
Our colors, our style... everything!”

- Jeff Reese, Product Marketing


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Final Deliverable


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Early Explorations


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Sunflower Motif Explorations


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Beta Testing Logo – Early Explorations


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