The FarmVille brand is often used as an iconic reference to social gaming, so this was a major launch for Zynga, and a critical opportunity to not only attract new gamers, but lapsed ones as well.
Farmville 2 is a beautiful game with its high-end 3D graphics and more strategic gameplay. It delivers a uniquly new farming experience that is richer and more full of life. It's a world full of color, movement and activities where animals graze and crops bend in the breeze.
My job was to design a unique identity for FarmVille 2 that was clearly an evolution of the existing brand. The team felt that the new logo needed to be more contemporary and fresh, showing potential players that farming has a brand new face with a new experience to match.
In the end Farm2 was a big success for Zynga. For good reason too because it’s a sweet little game, the Product team was pleasure to work with, and I’m proud to have contributed my little bit to it’s creation.