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Client: Emotiv Lifesciences
Emotiv Insight is primarily a mobile consumer application that records participant EEG signals to evaluate how their brains respond to a particular activity or event. This application is used in conjunction with the wireless Emotiv Insight Neuroheadset.
Ideal for monitoring personal cognitive performance, Emotiv Lifesciences has developed a robust, supporting suit of detections that can benefit a wide range of industries including Neuromarketing and clinical trials.
Neuromarketing is a new field of research that studies consumers' cognitive and affective response to marketing stimuli in order to measure their thoughts on advertisements or products.
My role was to design the application, document its functionality, and create the final visual comps. This also included building s quick functional prototypes for internal review.
Delivering concise product documentation and final assets to our engineers before they started to code, expedited the development process considerably. In little over two weeks, the development team was able to deliver a fully functional product.
EEG is the only current practical, non-invasive method of measuring brain activity that is safe for children and adults of all ages and for those with medical conditions.